Together with the market research companies DatamedIQ from Cologne and Insight Health based in Waldems-Esch, 'Dental Marketing' has the fastest-growing products in stationary pharmacies and mail order among around 1,500 over-the-counter oral health and care products determined. The ranking is based on the sales growth rates at real pharmacy sales prices (rAVP) within the two twelve-month periods and shows the top products across a total of seven categories.
The category of dental care devices includes, in addition to manual and electric toothbrushes, items such as dental floss, toothpicks, interdental brushes and other accessories. Insight Health evaluated around 1,200 products.
Here you can find the relevant pages from the print edition of Digital Marketing (edition 4/2021, S. 22ff.)