Pasta del Capitano 1905 Whitening

PASTA DEL CAPITANO 1905 - The original from Italy

Smiling is one of the most beautiful things that Italians have. It tells of happy moments, of joy of life, of the taste and scents of the Mediterranean. Smiling and dental care are directly linked. At Pasta del Capitano, both are a company mission.

The “Pasta del Capitano” brand has a long tradition

Dr. Clemente Ciccarelli, captain of the royal army, doctor and chemist, invented the famous toothpaste Pasta del Capitano in 1905. Until then there was only powder for dental care, so the invention was a milestone. From generation to generation, the passion for craftsmanship as a pharmacist first became a calling to become a pharmacist and then to become an entrepreneur. It is the story of Ciccarelli, the family that managed to create a company offering high quality Made in Italy products. Later, his son Nicola printed the inventor's portrait on the packaging in his honor. Nicola marketed his product with a lot of humor on Italian TV shows.

Pasta del Capitano became an Italian classic. The pasta is still holding its ground on the market today, even though international corporations have long had a firm grip on the dental hygiene market. Passion, attention and transparency are the unwritten ingredients with which Pasta del Capitano can score points in addition to high quality and good taste.